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La Crosse natives, Badgers’ Davis brothers, to endorse Jockey underwear

La Crosse natives, Badgers’ Davis brothers, to endorse Jockey underwear

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KENOSHA, Wis. (AP) — Wisconsin men’s basketball players Johnny and Jordan Davis are set to endorse Jockey International Inc. underwear.

The twin brothers from La Crosse will highlight the company’s Made in America Collection.

Other members of the Davis family also will be involved in the campaign. The brothers’ father, Mark Davis, played for the Milwaukee Bucks during the 1988-89 NBA season.

The campaign is scheduled to begin Sunday with social media posts and radio spots during games on the Badgers Radio Network. Jockey International is based in Kenosha.

Johnny Davis is coming off a 25-point game, in which he scored 17 in the second half to lead the Badgers to a win over Michigan.


TOP PHOTO: FILE – Johnny Davis (left) and brother Jordan Davis. (PHOTO: UWBadgers.edu)

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